The Broadway Musical Blog – Musical theater news and gossip from the Great White Way

Dishing out daily (or almost daily) Broadway musical news and gossip. The companion site to The Broadway Musical Home (broadwaymusicalhome.com), a directory of Broadway musicals with the story, songs, merchandise, video clips, lyrics, tickets, rights & awards for almost 200 shows.

Archive for ROI

Lots of Broadway buzz …

West Side Story recoups investment after 30 weeks

West Side Story has officially recouped its $14 million initial investment after running 30 weeks (247 performances)! A national tour of this production will begin in the fall of 2010 though it is likely the Broadway version will stick around for a good while longer.

American Idiot extends run at Berkley Rep

American Idiot has been extended at Berkely Rep through Nov 15! The show is now the top-grossing show in the Rep’s 41-year history with the biggest advance sale, the biggest day at the box office, and 17 of the top 20 days ever. Extended for three weeks even before it had its first performance, American Idiot now adds another two weeks. We can only hope it will next move straight on to NYC.

The Broadway Flea Market & Grand Auction was a great success

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The Broadway Flea Market & Grand Auction that took place this past Sunday raised $403,929 for Broadway Cares/Equity Fights AIDS! Since its debut in 1987, the event has raised a staggering grand total of $8,161,752!

Shrek the Musical adds the song “I’m a Believer”

And … due to popular demand, the song “I’m a Believer” will now be sung in Shrek the Musical beginning Friday, October 2. Not sure what I think of this. They must be doing well-enough to pay those royalties …

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